SKO receives census data with regard to video streaming and on-line television via the websites and applications. The so-called census data is collected by the providers and distributors of online video content, including Nederlandse Publieke Omroep, RTL Nederland, Talpa Media Solutions, ESPN and KPN. Census data are total census figures of the frequency that the video content has been started by a viewer and the number of minutes that the video has been viewed. Along with the viewing data and depending on the data provider and the type data collection, we receive information derived from a cookie in the device of the viewer, identifiers for advertising (IDFA, ADID) related to the viewer’s device and the client number (TAN).
For the collection of census data about on-line viewing behaviour, SKO collaborates with providers of video content and video advertising as sub-controller for the processing and various measurement agencies as processor (at this moment Adobe, AT Internet and Conviva) for SKO.
The providers of video content and video advertising and the various measurement agencies only have access to the viewing ratings that they collect themselves within the context of the agreements with SKO.
None of the parties involved will use the personal data collected for tracking or advertising. Within SKO employees do not have access to the personal data collected.
b. Who can I contact with questions or complaints about the processing of census data?
If you have questions or complaints about the processing of census data you can contact SKO through Dit e-mailadres wordt beveiligd tegen spambots. JavaScript dient ingeschakeld te zijn om het te bekijken. or the providers of video content and video advertising through their website. If a viewer feels that his or her rights have been violated, a complaint can be lodged with the personal data protection authority.
c. What rights do I have and where can I exercise them?
A viewer may ask for access to the personal data that SKO processes and ask for a copy. Your viewing data is provided to SKO by the providers and distributors of video content and video advertising based on justified importance. You can always rise an objection to the processing of your personal data through e-mail (Dit e-mailadres wordt beveiligd tegen spambots. JavaScript dient ingeschakeld te zijn om het te bekijken.). SKO will carefully consider your request.
In the case SKO receives your personal data from KPN then that data will be provided to us after you have given permission to do so. In your KPN profile page you can change this consent after which we will no longer receive your data from your distributor. If you wish to object to the further processing of your personal data that was provided to us up to that time, please make that objection known to us through e-mail (Dit e-mailadres wordt beveiligd tegen spambots. JavaScript dient ingeschakeld te zijn om het te bekijken.).
In addition to the rights of access and objection mentioned above, you have a number of additional rights that you can exercise in the context of our processing of your personal data. You can request SKO to limit, change or delete your data at any time. You can also request additional information about the personal data we process about you.
For further explanation you can contact SKO through Dit e-mailadres wordt beveiligd tegen spambots. JavaScript dient ingeschakeld te zijn om het te bekijken.. SKO will ensure that the request is answered in a timely manner and will, where appropriate, consult the parties involved on the request. Any personal data included in a request will be strictly separated from viewing rating information available at SKO and will only be processed to answer the request.
d. How long are personal data retained within the context of census data?
Personal data that are processed by SKO within the context of census data are retained no more than six months and will be deleted after this time by SKO. The retention period of census data that is used by measurement agencies in the context of their collaboration with providers of video content and video advertising may be different. In all cases census data will be destroyed by the parties involved after the retention period.
e. Do we provide personal data to parties outside the EEA?
We work with suppliers who are partly based in the United States. Because of this cooperation, your personal data may also be processed in the United States. Appropriate safeguards are available for this transfer, which can be found here.
