Privacy

The website www.kijkonderzoek.nl and the SKO Viewing Rating App use cookies. Cookies are small pieces of information (files) that are left behind on your device by our website or app. We only use analytical cookies. These cookies enable us with the help of the software of third parties, such as Google Analytics, to measure, for instance, how many visitors come to the website and what is looked at the most on an app. We use the statistical information collected to be able to customize the contents of the website and app to the needs of visitors and users in the best possible way.

Visitors of the website and users of the app can refuse the use of cookies through the settings of their browser or device. If you have any questions or complaints about cookies, please contact SKO through Dit e-mailadres wordt beveiligd tegen spambots. JavaScript dient ingeschakeld te zijn om het te bekijken..

In order to be able to process inquiries via the website, SKO processes the following personal data: name, e-mail address and / or telephone number. These requests and thus the personal data will be deleted within 6 months. If you have submitted a request and you wish to have this deleted earlier, please submit a request via Dit e-mailadres wordt beveiligd tegen spambots. JavaScript dient ingeschakeld te zijn om het te bekijken..

a. What is the TV panel?

The TV Panel measures who is watching which TV channel on a TV screen and when. These measurements are performed by GfK as processor under the responsibility and by order of SKO. A TV Panel that is a representative sample of the Netherlands is used. The viewing behaviour of the persons in the TV Panel is measured with measuring equipment, so that viewing ratings can be calculated from them. GfK has contact with the panel members and monitors the composition of the panel and the quality of the data. To do this, GfK has access to all data of participating households and the individual panel members within these households. Within SKO employees do not have access to the personal data collected. Only households that give permission to process personal data can participate in the TV Panel.

For more information about the way in which GfK handles personal data please read the privacy statement of GfK.

b. Who can I contact with the questions or complaints about the TV panel?

If you have questions or complaints about the TV Panel you can contact GfK through the Panel Management department via Dit e-mailadres wordt beveiligd tegen spambots. JavaScript dient ingeschakeld te zijn om het te bekijken. or  +31(0)88–4351000. If a panel member feels that his or her rights have been violated, a complaint can also be lodged with the personal data protection authority.

c. What rights do I have and where can I exercise them?

A panel member may ask GfK for access to the personal data that are being collected and a copy of the personal data that are being collected. If there is a reason for this, a panel member may also ask GfK to rectify, limit or delete personal data. A panel member may also ask to transfer personal data which have been provided to GfK to him or to a third party. A panel member may also, at any time, withdraw his permission for the processing of data, as a result of which the participation in the TV Panel will also be terminated. In order to exercise these rights, it is necessary to contact the Data Protection Officer of GfK through Dit e-mailadres wordt beveiligd tegen spambots. JavaScript dient ingeschakeld te zijn om het te bekijken..

d. What is the purpose of processing personal data?

- Processing of personal data for participation in the TV Panel

Households are selected by GfK for participation in the TV Panel. This is usually done by letter or telephone. When a household wishes to participate, GfK installs measuring equipment and an interview is held about the household and with each family member. In this stage personal data are being processed, such as address and telephone number, information about the size and composition of the household, age, gender, the presence of audio-visual aids, membership of a public broadcasting organisation, viewing behaviour and viewing preferences, interests (political, art, sports, culture), native country, voting behaviour and philosophy of life, education and/or profession. These data are important for the analysis of the data being measured. We regularly ask for these data to be updated where necessary.

- Processing of personal data for maintaining contact with panel members, making payments and taking part in the lottery

Personal data of panel members can be processed to maintain contact. Contact may, for instance, be necessary for reporting the purchase of a new device or in the event of technical questions or for sending the Panel paper or presents. Personal data of panel members are also processed for paying the agreed-upon compensation or for participating in the lottery that takes place once every quarter. In this connection mainly contact details are processed (such as name, postal address, e-mail address and telephone number) and banking details (name and account number).

- Processing of personal data for measuring viewing behaviour

The measuring equipment installed measures the viewing behaviour of all persons in the household. The measuring equipment records the viewing activity for, amongst other things, televisions, video and DVD recorders, HD recorders, set-top boxes and media centres in the household. It is recorded, among other things, by whom, at what time, how often, for how long and with which device, what was looked at. GfK stores the data on a daily basis.

- Processing of personal data for checking the reliability of data

It is checked on a daily basis whether the data collected by the measuring equipment are reliable. For instance, GfK checks whether technical problems may affect the reliability of the data. It could also be considered, for example, what to do with incomplete data (for instance, the television was on but no panel member had registered). For this purpose, the registered data about the viewing behaviour may be viewed, modified, or deleted.

- Processing of data for reporting viewing ratings (not personal data)

The viewing behaviour measured is converted into a limited set of data that can no longer be traced back to individuals or households. These data are only linked to a responder number or to background information and are made available to customers of SKO. These data include the (delayed) viewing behaviour and the background data of persons or households as collected and updated annually. These data are combined by certified viewing rating software with broadcast data of The Nielsen Company in order to calculate viewing ratings and make these available to customers of SKO at an aggregated level.

e. How long are personal data retained within the context of the TV panel?

The personal data that are being processed in the context of the TV Panel are retained during the panel membership. If panel membership ends, all personal data will be deleted by the parties involved within 12 months.

a. What are census data?