Methodology

SKO provides a description of the television and online (video) audience research methodologies below.

 

TV Methods

> Methodological description Dutch TAM

 

> Appendix 1: Social status classification
> Appendix 2: Business-to-business classification
> Appendix 3: SKO commercial targets
> Appendix 4: Cell matrix
> Appendix 5: Variables in weighting procedure
> Appendix 6: Channels in the raw data
> Appendix 7: Output SKO program files
> Appendix 8: SKO guidelines on the use of program titles
> Appendix 9a: Country codes
> Appendix 9b: Football clubs codes
> Appendix 10: Football registration
> Appendix 11: SKO methods output spot files
> Appendix 12: Branche classification
> Appendix 13: Exceptions to grouping rule for program segment
> Appendix 14: Calculation of spot reach using a probibility model
> Appendix 15: Period sample criteria
> Appendix 16: SKO genre classification
> Appendix 17: Promo classification
> Appendix 18: Lifestyle targets (Dutch)


Calculation And Reporting Rules

> Calculation and reporting rules

 

 
Online Methods
 
Calculation And Reporting Rules Online